Vitus is a Northern Irish direct-to-consumer bicycle brand owned by Wiggle Ltd and is known for its range of medium to high-end road and mountain bikes.

The Vitus name was originally founded in the 1930s by steel tubing manufacturer, Ateliers de la Rive based in Saint-Étienne, France.

This acquisition marked a new chapter for Vitus, as it embraced the digital age and expanded its reach to a global customer base.

With the backing of Chain Reaction Cycles and using a direct-to-consumer business model, Vitus continued to innovate and produce competitively priced bicycles.

The Vitus operations, design and development team remain in Northern Ireland while manufacturing and assembly occur in Asia.