It is operated by the Pabst Theater Group and it is located on the East side of Milwaukee in a strip mall.

The concert venue is owned by the Pabst Theater Group and is located at 1818 N. Farwell Avenue in Milwaukee Wisconsin.

[1] On February 20, 2024, the first concert was held at the hall and hip-hop artists Wave Chapelle and Adorner played.

Gary Witt, president and CEO of Pabst Theater Group said, "Upon entry, guests will be immersed in a truly living space, where an industrial aesthetic of brick and steel meets the lush serenity of real plants and greenery.

[4] The building also features a white arched ceiling and elevated beams which also carry plants.