Vivobarefoot is a minimalist running shoe company.

Their technology, invented by Tim Brennan and developed by British shoe company Terra Plana,[1] is aimed at offering the optimum biomechanics and posture commonly associated with walking barefoot and barefoot running, and advocated within the barefoot movement and barefoot running community.

[2][3] Their marketing describes the walking experience as "as close to going barefoot in the city as you can get.

[5] In 2022, Vivobarefoot sold 773,000 pairs of shoes.

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