After initial assistance from the Council For Voluntary Service (CVS) in Beverley, Stellings called upon some experienced colleagues from hospital radio, along with members of the local Chamber of Trade, for their collective expertise in broadcasting and operating businesses.

The group formed a committee and drew up an official constitution to create the organisation Market Weighton Community Radio, which would broadcast under the call sign Vixen 87.

After over a year of working with potential grant funders, recruiting volunteers, purchasing equipment, finding premises for the station and a transmitter site, building studios, working with governing bodies and regulators (including The Radio Authority (now OFCOM), The Performing Rights Society, Phonographic Performance Ltd, The Mechanical Copyright Society, and many others) the station launched on target at 8 minutes to 7am on Sunday 4 May 2003.

That time of day was chosen to coincide with the first part of the station's frequency of 87.9 FM, with a national news bulletin at 7am followed by the breakfast show at 7:03am, presented by Stellings, opening with the track "Inner Smile" by the pop group Texas.

[1] On 20 December 2007, the station was awarded a five-year community radio licence for the area and began permanent broadcasting on 10 January 2009 on the frequency of 101.8 FM under the new call sign Vixen 101.