From the beginning, Churov created an image of a person who would remain loyal to president Putin under any circumstances.

[4] During his tenure, he made a number of controversial statements, which were interpreted as his willingness to rubber-stamp election results favorable to Putin even if there were reports of widespread violations.

[7] On the other hand, according to Alexander Kynev [ru], the Central Electoral Committee did not falsify the results itself, and Churov was even instrumental in creating the efficient appeal system, which helped to strike down some decisions of lower level electoral committees.

[5] In any case, Churov became the symbolic figure representing mass falsifications in Russian elections at all levels.

[9] In June 2016 Churov was appointed as an ambassador-at-large for special tasks at the Russian Ministry for Foreign Affairs.