[8] Fame came in 2016 after the release of the video '24 часа в батутном центре' (24 hours in a trampoline center),[6] when the number of subscribers he had increased from 200 thousand to 1 million.

[2][5] Bumaga began his career as a musician with a parody of the song 'Тает лёд' by Griby, which gained 35 million views.

[14] According to Mikhail Bychenko, co-owner of Media Cube, an influencer like Vlad Bumaga earns from between 10,000 and 100,000 dollars a month.

[20] According to the analytical company AMDG, he is the second most popular Belarusian blogger on the social network TikTok with 4.7 million followers.

[21] According to the SRSLY online publication, Bumaga took third place in the ranking of popular bloggers for the first half of 2020, losing to Nastya Ivleeva and Oksana Samoilova.

The company is developing software for analytics of the state and dynamics of the viewer interest on video platforms such as YouTube.