The chassis could be fitted with a Wright Eclipse body (and Eclipse Fusion body for B7LA), as well as being demonstrated with Hispano Carrocera bodywork, however the chassis proved unpopular with UK operators due to the arrangement of engine and radiator limiting seating capacity, with FirstGroup being the only major customer.

Volvo responded by introducing the B7RLE and the B7TL for the UK market, fitted with more conventional Transverse engines.

[3] In 2005, Wrightbus unveiled the Wright StreetCar, a tram-like articulated bus built on a modified B7LA chassis; the chassis has a shorter front overhang, the driver's cab was relocated to above the front axle and the radiator was relocated to the roof, giving the body a full-width rear window.

Only 39 StreetCars built on the B7LA chassis were purchased by the FirstGroup, being used on its ftr bus rapid transit networks in Leeds, Swansea and York.

[6] In Norway, Copenhagen was the only city in Continental Europe to operate closed-top double-decker B7L public buses.