Vuclip is a mobile video on demand (VOD) service for emerging markets with over 7 million subscribers per quarter in countries in India, Indonesia, Malaysia, Thailand, Egypt and the United Arab Emirates, including rollout plans for other Southeast Asian and African markets.
[1] Vuclip has over 1 million titles of Hollywood and Bollywood movies in its catalogue that it brings to its subscribers, including TV shows, Music videos, and News, in 25 different languages, including English, Hindi, Indonesian, Bahasa, [1] Vuclip is headquartered in Milpitas, California, and has a presence in Dubai, Beijing, Kuala Lumpur, Mumbai, Delhi, Jakarta, Bangkok, and Singapore.
The browser-based approach ensures accessibility for consumers in emerging markets where penetration of smart phones is limited.
[citation needed] The survey of more than 8,500 users spanning the emerging markets of India, the Middle East, South East Asia and Africa has revealed a growing propensity among mobile video consumers to view and navigate content in their native languages on a single over-the-top mobile app.
Respondents in Indonesia (91%), Kenya(90%) and Nigeria(90%) considered in aggregated mobile video platform/app important for accessing international and local content rather than downloading multiple apps.