[2] These brands and products are sold online, in farm, feed, and tack shops, and pet retailers.
The company is best known for its Absorbine line of rubefacients (whose medical effectiveness remains disputed), originally formulated as a horse liniment, but later reformulated for humans and marketed as Absorbine Jr.,[3] which was intensely promoted via a televised advertisement campaign aimed at the end consumer.
Young, Inc. underwent a strategic reorganization of the business to focus exclusively on animal care.
They continued to grow their equine care product lines and expanded their offerings into the livestock[4] and companion pet[5] categories.
Wilbur Fenelon Young was born on November 18, 1863, in Wallingford, Connecticut, to Charles and Julia Tyler (Hine).
Mary Ida was a descendant of Thomas Stone, the first Protestant governor of Maryland and a signer of the Declaration of Independence.
Wilbur delivered cargo with a team of workhorses while Mary Ida cared for the horses and home.
[6] In 1892, "blistering"[7] was a common practice done to heal horse muscles, tendons, and joints faster when they were strained.
[9] A few years later, Wilbur was inspired by his son to create a version of the liniment for humans, and Absorbine Jr. was introduced in 1903.
It is reported that the development of Absorbine Jr. was partially inspired by stories of local farmers using the Veterinary Liniment on themselves after a hard day's work.
[11] Equine America products include supplements, grooming aids, and muscle & joint relief.
Young, Inc. underwent a strategic reorganization of the business to focus exclusively on animal care.
They continued to grow their equine care product lines and expanded their offerings into the livestock[4] and companion pet[5] categories.
In 2015, Tyler F. Young was promoted to Executive Chairman of the Board, with Adam D. Raczkowski taking over as CEO.
Chris Jacobi, who had been serving as the general manager of the equine division, was appointed as President.