Liniment

Liniment (from Latin: linere, meaning "to anoint"), also called embrocation and heat rub, is a medicated topical preparation for application to the skin.

Some liniments have a viscosity similar to that of water; others are lotion or balm; still, others are in transdermal patches, soft solid sticks, and sprays.

These are typically formulated from alcohol, acetone, or similar quickly evaporating solvents and contain counterirritant aromatic chemical compounds, such as methyl salicylate, benzoin resin, menthol, and capsaicin.

Young, Inc., was reformulated for humans and marketed as Absorbine Jr.[20] The company also acquired other liniment brands including Bigeloil and RefreshMint.

[20] Earl Sloan was a US entrepreneur who made his initial fortune selling his father's horse liniment formula beginning in the period following the Civil War.

Sloan's Liniment, right , was once a popular over-the-counter drug.
An old bottle of AA Hyde Mentholatum Ointment
A black-and-white rectangle. On the left a stylized heroic nude holds a pot over his head. The title is Restore Normal Circulation. It is followed by pseudo-scientific jargon. The words "Antiphlogistine TRADE MARK" are highlighted in a rounded rectangle. The advertisement has a footer with "THE DENVER CHEMICAL MFG. CO., NEW YORK, U. S. A.
A 1914 advertisement for " Antiphlogistine "