William Leonard Evans Jr. (c. 1914 – May 22, 2007) was an African American businessman whose enterprises included Tuesday magazine and the National Negro Network.
After four years with Meyerhoff, "Evans reduced his role at the firm and opened a second agency in Chicago ... [and] created Negro market campaigns for companies such as Pet Milk, Philip Morris cigarettes, Wrigley gum, and Armour meat products.
"[8] Tuesday was inserted as a supplement every other month in nine metropolitan general-circulation newspapers, including the Chicago Sun-Times, the Milwaukee Journal-Sentinel and the Philadelphia Sunday Bulletin.
Evans' entry in The Kentucky African American Encyclopedia summarized the combined success of the two publications:By 1973, the two magazines were inserted into the Sunday editions of 23 major newspapers, including the Chicago Tribune, and reached over 4.5 million subscribers.
At its peak in the early 1970s, Tuesday Publications was the 29th-largest black-owned business in the United States, based on gross revenues, and the second largest of the nine devoted to communications.