The establishment of the higher-powered WHID (88.1 FM) superseded WGBW as a public station and led to the sale of the frequency to its present owners.

[6] Offering a broad mix of "alternative radio" six days a week (expanding to Sundays in 1975[7]), WGBW was among the stronger campus stations in the UW system,[5] also airing coverage of UWGB athletics.

[13] The partial WPR schedule on WGBW was also carried by WLFM at Lawrence University in Appleton, which had established a similar relationship with the state network.

[17] Despite protests from student staff, UWGB chancellor David Outcalt refused to concede to concerns, citing the ability of WPR to better support the station.

[21] Power increase plans for WGBW itself did not come to fruition, but WPR still wanted to put what had become its Ideas Network on equal footing with WPNE in the Green Bay and Appleton area.

[23] Just before the launch of WHID in March 1998, WPR reached a deal to sell WGBW for $175,000 to Evangel Ministries, Inc., based in Appleton.