With the addition of the translator, the station was able to provide programming to more areas of Branch County that were not able to receive a reliable signal from AM 1590 at night.

Traditionally, WTVB follows the Coldwater Cardinals, but will occasionally air sporting events from neighboring cities and villages in the county.

Previous show co-hosts have included Heather Daniels, Kevin Ireland, Jim Measel and Gary Hart.

The programming includes NASCAR Updates, a look at stocks, and a "Coaches Corner" high school sports segment (except in summer).

Earlier, WTVB was an adult contemporary station with programming fed from ABC's Hits and Favorites (formerly "StarStation") network.

WTVB carries the Performance Racing Network's "Garage Pass" program, as well as "The Final Lap" from United Stations.