WCED became known for its full-service approach to local programming for both DuBois and the tri-county area, which includes Clearfield, Jefferson, and Elk counties.

Vox sold WOWQ to First Media and then WCED in 2003 to Priority Communications, which had been operating competitor WDSN since its first air date on February 14, 1990.

[citation needed] In 2003, WCED moved from 80 North Park Place to 51 West Long Avenue in DuBois, where it shared space with WDSN temporarily until a new facility conducive to a news/talk formatted radio station could be found.

Priority Communications negotiated a deal for an old bank building at 12 West Long Avenue, down the street from its original location.

It now radiates a cardioid pattern into the DuBois local area only at night, while continuing to operate daytime-non-directional at the rated 5,000 watts.