The station began broadcasting in 2012, holding the call sign WYPV, and originally aired a talk format, branded "Your Patriot Voice".

[5] Typical artists included Barbra Streisand, Barry Manilow, Elvis Presley, The Carpenters, Olivia Newton-John, Elton John, Celine Dion, and Kenny Rogers among others, with a small scattering of more contemporary AC hits from artists like Adele, Colbie Caillat, and Lady Antebellum.

This format was also heard on WQEZ 95.5 FM of Glen Arbor, Michigan from 2013 until 2017, who separately imaged as "Easy 95.5".

On March 17, 2017, the Easy format ended on 95.5 FM, as WQEZ would become a simulcast of sister station WGFM as WGFE.

[6] Around this same time, WWMK became the new Northern Michigan affiliate for The Bob & Tom Show, after sister classic rock stations WGFN & WCHY dropped it in favor of the locally-hosted Omelette & Coates program.