[5] On January 19, 2011, Ted Bell's "All Request Beach Cafe" lunch hour show moved to WNMB from WVCO.

Both radio stations were located together in the WNMB building on Pine Avenue in North Myrtle Beach.

Owner Bill Norman suffered a serious stroke[7] on September 29, 2012,[citation needed] and died at Grand Strand Regional Medical Center on October 14, 2012,[8] from what initially was labelled a "cerebral vascular accident" on the death certificate.

[7] In a filing with the FCC, Norman's widow is listed as his personal representative and owns 50% of WNMB in that capacity, in addition to the 50% stake she already held.

Previously, under Mr. Norman's tenure, the station had played a wide range of true golden oldies and had a considerable audience.

The North Myrtle Beach High School "Coaches Show" aired Wednesdays and Thursdays during the evening.

On May 15, 2015, it was reported that an agreement had been reached to sell WNMB to Beatty Broadcasting Company for $25,000 with an option to buy the tower site for $150,000.

WNMB was reported in the North Myrtle Beach Times as silent on November 12, 2015, with general manager Gary Beatty citing factors such as "FCC restrictions on the station's signal and the status of AM radio in general" as well as the death of former owner Bill Norman contributing to the decision.

[citation needed] WNMB later changed formats to classic rock with translator W238CJ, branded first as "95.5 the Beach" and later as "95.5 The Drive".

[13] On June 6, 2022, coincident with the consummation of the sale to Gorilla Broadcasting, WNMB’s format was changed from country to Regional Mexican, branded as "El Gallo".