Branded as "95.7 The Big Pig", the station operates a broad-based country music format.
The call sign was changed from WHDL-FM to WEBF-FM in recognition of station owner E. Boyd Fitzpatrick.
During the first several years of the country format, WPIG disc jockeys used pseudonyms with pig-based puns, such as: "Smokey' Joe Bacon," "Michael Hamm," "Peggy Banks," "Sue EE Cinamon Frank "Adam Ribbs," and "Christopher Neggs" (the first incarnation of The Morning Pigpen's hosts were thus bacon, ham, 'n'eggs; see also the Froggy brand, which uses similar frog-based pun names).
This idea was dropped in the late 1990s as the second generation of disc jockeys would join the station, all of whom used more conventional names.
Neggs remained with the station as a weekend personality and fill-in, for most of that time using his real name, Nick Pircio.
Mark Thompson, the program director and co-host of the morning show, is the last remaining on-air personality from this era; the other three hosts from this era (Casey Hill, Mike "Smitty" Smith and Jesse Garon, all three of whom have either retired from radio and/or left Western New York) went on to launch WGWE shortly after leaving The Pig.
For a brief period of time, a handful of country oldies dating as far back as the early 1950s were also included in the mix, although these subsequently have been phased out.
[4] WPIG is the Cattaraugus County broadcast affiliate for the Buffalo Bills Radio Network.