WEST (1400 kHz) is a commercial AM radio station licensed to Easton, Pennsylvania, and serving the Lehigh Valley.
[5] However, Federal Communications Commission (FCC) records list the station's first license date as June 2, 1923,[6] tracing its origin to the original license, issued as WDBC in Lancaster, Pennsylvania to Kirk Johnson & Co.[7] The WDBC call sign was randomly assigned from a sequential roster of available call letters.
In early 1926, WDBC was briefly deleted,[8] but then relicensed a few months later, now as WKJC, again to Kirk Johnson & Co. at 16 West King Street in Lancaster.
WEST (AM) continued with a MOR format, blending artists like Frank Sinatra, Nat King Cole, Peggy Lee, and others with some big bands and softer baby boomer pop sounds from the likes of Elvis Presley, The Beatles, Connie Francis, Neil Diamond, Tom Jones, The Carpenters, and others.
In the late 1970s, WEST dropped the adult contemporary and baby boomer pop songs, and switched to a Big Band and Standards format.
WEST had a local live morning and afternoon show as well as hours of specialty programs during the weekends, but the rest of the time used the Stardust format.
In December, 2010, Matthew J. Braccili purchased FM translator W258BM (99.5 MHz) in Easton and began retransmitting WEST.
On October 11, 2019, Braccili sold WEST, WHOL, and three FM translators to Victor Martinez's Hispanic Broadcasting Radio for $1.35 million.