The station is owned by licensee Major Keystone LLC, and airs a rhythmic contemporary radio format.
[4] It was a CBS Radio Network affiliate, bringing CBS programming to the Allentown area, including dramas, comedies, news, sports, soap operas, game shows and big band broadcasts during the "Golden Age of Radio."
[5] The Express was subsequently awarded the 1230 AM frequency for a new full-time station, WEEX, while WHOL moved to 1600 AM as a daytime only operation.
[8] 77 days later, on January 5, 2021, WHOL dropped its conservative talk format and began stunting with a heartbeat, interspersed with a voice saying "It's coming!
[9] The station, along with WEST and translators W258DV and W295CR, was sold to Major Keystone LLC on January 17, 2022 in exchange for the licenses to WGLD, WTKZ, and W296EA.