Licensed to Baraboo, Wisconsin, United States, the station serves the Wisconsin Dells area.

The station is currently owned by Sage Weil, through licensee Civic Media, Inc.[3] The station's original cal sign was WBOO.

On September 18, 2017, WRPQ changed its format from adult contemporary to adult hits / variety hits, branded as "99.7 Max FM".

The station focuses on music from the '80s and '90s, but also plays some 2000s and current songs.

This article about a radio station in Wisconsin is a stub.