WOLX-FM (94.9 MHz) is a commercial radio station licensed to Baraboo, Wisconsin, and serving the Madison metropolitan area, owned by Audacy, Inc.
[5][6][7][8] The new format proved immediately successful; in the Spring 1989 Arbitron report, WOLX-FM jumped to second place among adults 25–54 in the Madison market from eleventh in the same period the previous year.
[11] As the 2000s progressed, WOLX-FM adjusted its format to classic hits, dropping the "Oldies 94.9" moniker in favor of "94.9 WOLX" and featuring primarily music from the 1970s thru the 1990s.
As one of the oldest FM stations in Wisconsin, WOLX-FM operates at a higher effective radiated power (ERP) than would be granted today.
WOLX-FM's signal can reach 33 of Wisconsin's 72 counties, including those along the Lake Michigan shoreline on clear days, though reception is usually blocked by the Kettle Moraine hills northeast of Madison.