[3] The station's call sign was changed briefly to WHLP "Jobs Radio" in 1992, where help wanted ads were read on-air.
Serving as the only regional station playing the "Great Depression" and World War II era music remembered by what came to be known as "the Greatest Generation", the station's hosts/DJ's and publicity staff encouraged and supported a number of unofficial fan clubs, singers and bands/orchestra followers, organizing social events, dances and musical concerts in the area, including touring national combos and several well-known local performers such as Zim Zemarel and His Orchestra.
After 13 years with the "big band"/"swing" musical programming (an unusually long time in the frequently unstable, changeable radio broadcasting industry), in June 2006, WWLG became WVIE, billed as "V-1370, The Voice", a talk station aimed at women with programming from Joy Browne, Laura Ingraham, Tammy Bruce, Laura Schlessinger, and longtime TV talk show host Sally Jessy Raphael.
By late 2007, Bruce and Raphael had been dropped in favor of non-female oriented / general talk radio programming with conservative viewpoints such as Mancow Muller, Glenn Beck, and Phil Hendrie.
[4] That July, WVIE dropped its locally oriented sports talk shows in favor of carrying "America's Radio News", an all-news network, complementing its sister conservative talk station on the AM dial at WCBM (680); nighttime and weekend programming were still provided by Fox Sports Radio.
WQLL is now using Classic Hits (Westwood One) programming service for its format and "Alan Lee's Roadhouse Oldies Show" a local enthusiast, appears on Wednesday Nights from 6 pm to 8 pm along with several other nationally syndicated "records and commentary" shows and also including broadcasting UMBC Retrievers men's basketball games from Catonsville/Arbutus's University of Maryland at Baltimore County.