Personalities on WWIN-FM were Curtis Anderson, Harold Pompey, Tim Watts, Larry Wilson, Alphie, Lee Cross, Ronnie Baker, Mike Roberts, Sean "DJ Spen" Spencer, Keith Newman, Mike Moragne-El, Eric Henson, Larnell King, Anthony, Marcus Clinton, Robin Holden, Lou Thimes Jr., Dave Alan, Trecina "Sunshine" Grey, Denise Edwards, Jacqui Allen, Lawrence Gregory Jones, Sonny Andre, and Commediene-Actress Monique.

WWIN(AM) was a successful rhythm-and-blues or "soul" music station that saw audience erosion in the late 1970s and early 1980s after the emergence of Plough Broadcasting's WXYV (102.7 FM, now WQSR), known by the slogan V-103.

The renamed WBKZ as WWIN-FM at first simulcast the programming of 1400 and then evolved into a softer, older-appeal music format based on R&B and eventually known as "urban adult contemporary".

At some point in the mid-to-late 1980s, Belvedere sold WWIN AM & -FM to Ragan Henry's organization, and eventually that company moved the FM station to a variation of Top 40 or contemporary hit radio under the callsign WHTE briefly, and then as WGHT in 1987.

As noted above, longtime Baltimore radio personality, programmer and manager Don Cleo Brooks and fellow veteran Harold Pompey led 95.9 back to an "urban adult" format after disappointing performance as Hot 95.9.

WISZ-FM entered the Baltimore-area radio fray in the early 1960s, as a simulcast of WISZ (1590 AM, now WFBR), a highly-directional local station licensed to Glen Burnie in northern Anne Arundel County.

Within two years the format had changed to "country music" under the direction of Ray Davis, famed for his daily remotes from "Johnny's New and Used Cars" lot in Northeast Baltimore.

Within two years of WPOC's successful change, WISZ-FM was sold by its local owners to The Baltimore Radio Show, and that company brought in the first of the adult-contemporary or nostalgia formats using automation under the slogan Z-96.