Featured artists included Percy Faith, John Fox, Chet Atkins, Richard Clayderman, Frank Mills, Henry Mancini, Ray Anthony, Floyd Cramer, and many others.

The station played four vocal selections per hour and they were only smooth vocal stylings of artists like Frank Sinatra, Ray Charles, Nat King Cole, Neil Diamond, Tony Bennett, Patti Page, Dionne Warwick, Barbra Streisand, and others.

In the late 2000s, the station carried the syndicated Delilah radio show to complement the popular local love songs programming that was hosted by Fran Lane (Lane left WLIF in December 2019); however, Delilah aired during the late-night hours, and this resulted in its eventual elimination from the station.

On December 29, 2013, at midnight, after playing "It's Beginning to Look a Lot Like Christmas" by Johnny Mathis, WLIF rebranded as Today's 101.9, with its first song being "Hey Soul Sister" by Train.

Like its AC sister stations KEZK-FM in St. Louis, WDOK in Cleveland, and KVIL in Dallas, WLIF retooled its format to more hot adult contemporary-leaning fare to attract a new generation of listeners, even though it also continues to play the standard AC songs from the 1980s to present.

Most stations in the market that feature Christmas music continue mixing it in throughout the last week of the year, unlike many places that end abruptly on December 26.

In 2010, WLIF dropped Christmas music early on December 27, but continued mixing a few songs in rather than remaining wall-to-wall until January 1.

The programming was simulcast on translator W291BA (106.1 FM), which is owned by Hope Christian Church of Marlton, and is being leased to CBS to operate it.

On April 9, 2015, Radio One announced that they will assume operations of W291BA from CBS, and flipped the format to urban gospel, branded as Praise 106.1, on May 1.

[27] The following translators are licensed to Hope Christian Church of Marlton, Inc and simulcast the programming of WLIF-HD2 and WLIF-HD3: WLIF is short-spaced to WAVT-FM T102 (licensed to serve Pottsville, Pennsylvania) as they both operate on the same channel and the distance between the stations' transmitters is 99 miles (159 km) as determined by FCC rules.

[28] The minimum distance between two Class B stations operating on the same channel according to current FCC rules is 150 miles (240 km).