WFAY (1230 AM) is a radio station licensed to serve Fayetteville, North Carolina, United States.

At one time, WFAI was a CBS Radio affiliate carrying Arthur Godfrey, Art Linkletter and Ma Perkins.

The line up on WFAI in the mid- to late-1970s was Rudy Hickman 6-10A.M., Smoky King 10A.M.-2P.M., Terry Jordan 2-6P.M., and Scott Matthews 6P.M.

One of the Sunday standards was Terry Jordan's "At the Console" in which he played organ music both church-oriented and classical, recorded at various churches in the Fayetteville area.

In the area of local news, the standard bearer was Johnnie Joyce, having come over from WFBS Spring Lake, whose newscasts aired from 5:30 to 9:30 a.m. each day Monday to Friday and also in the afternoons, with updates as needed.

Sue Morrison, a graduate of the Radio TV program at CCTI, now CCCC in Sanford, provided those news updates in the late 1970s.

[10] Madeleine Raymond hosted a controversial, often sexually-oriented talk show from 1997 to 1999, with a target audience that included men on the nearby military bases.

[13] Allen Smothers, news director for WFAY and WCIE, started Fayetteville's first local sports talk show in June 2001.

[14] WFAY changed to mostly ESPN Radio in 2002 with drive-time sports talker Ryan Kilbane taking over as Operations Director.

In January 2006, Norsan Consulting and Management applied to buy WFAY from Colonial Radio group, and began Spanish language broadcasts, as Andrulonis began an ultimately unsuccessful attempt to corner the radio market in the Twin Tiers of New York and Pennsylvania.

[17] On February 22, 2016, as it became clear that Andrulonis's Twin Tiers efforts had failed to make a significant impact (much less corner the market) against the established and stronger-signaled competition there, he announced he was buying back WFAY and WFBX as the company returned its focus to the Carolinas.

Jeff Andrulonis announced on October 4, 2016 that the station would not broadcast the game between the Pirates and the South Florida Bulls the following Saturday.

This was in response to a protest made by members of the school's marching band prior to the UCF game the previous Saturday to address racial justice and police brutality.