Original air personalities included Chuck McCoy, Jeff Reinhardt (Program Director), Mark Phillips, J.R. Russ, Barbra Lynne and part-time announcers Art Zelasko, Mike Brown, Ricky Banks, David J. Miller, Jon Park, Dr. Jim Rose and newscaster Pam Kloc.

Another strategy developed by Ham in the early 1980s for his national format was having recorded messages by the very stars being played, such as, "This is Perry Como, and I'd like to thank you for making us all a part of the Music of Your Life."

In the meantime, J.R. Russ was put in charge of the local implementation of Ham's format and the station maintained a live on-air staff including Jim Nowicki in mornings (and earlier, Guy Michaels), Joe Kozma, Aaron Christopher (Russ' air name), Tim White, Dave Prescott (radio name of the late Joseph Skurzewski), Lynn Dixon, Ray Rogers, News Director Bruce Allen, Dave Teresa and Sports Director Walt Hankin.

After some initial success, Russ soon determined that Ham's small music library repeated songs too often and enlisted the staff to wade through piles of record albums collected by previous owner Gordon Brown, literally knee-deep, in the station's Cheektowaga basement to expand the playlist to over 2,000 songs with a "power rotation" of the biggest and most familiar hits.

The Radio and Records Directory also listed WECK as #4 in the entire U.S. in Average Quarter Hour listening (AQH) among stations with similar formats.

WECK continued with a nostalgia music format, but became satellite automated, maintaining only a live, local show in morning drive.

[4] On November 5, 2007, Dick Greene, owner of WLVL in nearby Lockport, New York, announced that he had purchased WECK for $1.3 million through his company, Culver Communications.

WECK made headlines with the hiring of Buffalo radio veterans Harv Moore and Tom Donahue to host its morning show.

[5] WECK acquired the broadcast radio rights to the University of Buffalo Bulls football and men's basketball games for the 2008 season.

WECK dropped the rights to the UB Bulls athletics teams and they were picked up by WHLD Niagara Falls in the spring of 2013.

Syndicated programming on WECK toward the end of its talk run included The Laura Ingraham Show, Dennis Miller, First Light and Fox Sports Radio.

With former operations manager director Tom Schuh rehired as a consultant, WECK returned to the adult standards music format.

In late January 2016, WECK acquired the local broadcast rights to Delilah, the nationally syndicated love-song host who spent the previous two decades on WJYE.

Buddy Shula, an account executive, and air-personality with Entercom, filed with the FCC and announced his intent to purchase WECK and translator 102.9 FM on March 10, 2017.

Among the station's first moves was to hire Dan Neaverth, the longtime market fixture and former morning host at WKBW and WHTT-FM, for a Friday afternoon on-air position.