Owned by Blackbelt Broadcasting, Inc., a company wholly owned by Damon L. Collins, WLYB has a transmitter located off McDowell Industrial Park Road, just outside the Livingston city limit, and studio facilities on Monroe Street in downtown.

In June 2011, Damon L. Collins of Foley, Alabama, applied to the Federal Communications Commission (FCC) for a construction permit for a new broadcast radio station.

[3][4] In November 2011, Damon L. Collins filed application to transfer the construction permit for WLYB to a new company called Blackbelt Broadcasting, Inc. Collins is the sole owner of Blackbelt Broadcasting.

The FCC approved the transfer on November 19, 2011, and formal consummation took place on January 10, 2012.

[5] On November 26, 2013, following a stunt with a commercial-less loop of TV theme songs, WLYB signed on with a Rhythmic Hot AC-leaning Variety Hits format using live air staffers, known as just 96.3 WLYB.