WHOC is a News/Talk/Sports formatted broadcast radio station.

[3] The station is licensed to Philadelphia, Mississippi and serves Philadelphia and Neshoba County in Mississippi.

[1][2] WHOC is owned and operated by WHOC, Inc.[1] WHOC has carried that callsign since its inception.

[6][7] In addition to WHOC's primary frequency, its programming is simulcast on the following translator station, on the FM band, to widen WHOC's broadcast area.

[8][9]