In May 2016, it was announced that Townsquare Media would be buying WTBC and sister station WNPT-FM (now WFMA) for $550,000.
(Alabama Broadcast Media Page) According to published reports, WNPT-FM would go sports and WTBC would retain the Catfish Country format, once the new owners take over.
Under the ownership of Townsquare Media, WTBC provides regular weather coverage from WVUA in Tuscaloosa, under the direction of their Chief Meteorologist Richard Scott.
Additionally, under the ownership of Townsquare Media and the direction of Market President/Chief Revenue Officer David R. Dubose, WTBC also provides West Alabama radio's only live and local news coverage with News Director Don Hartley and West, Alabama's only live and local traffic coverage with Traffic Reporter Capt'n Ray.
On October 12, 2023, WTBC changed its format from classic country (which moved to WTUG-HD2) to sports, branded as "Tide 100.9" and switched translators to W265CG 100.9 FM Tuscaloosa.