WVRV (97.5 FM, "The New 101.5, 97.5 The River") is a radio station that serves Pine Level, Alabama.

The station's original construction permit was issued by the Federal Communications Commission on June 14, 2007.

[2] The station was assigned the WVRV call letters by the FCC on February 22, 2008.

[4] In October 2008, Stroh Communications Corp., applied to transfer the construction permit and broadcast license for WVRV to Back Door Broadcasting LLC as part of a corporate reorganization.

The deal was approved by the FCC on November 7, 2008, and the transaction was consummated on December 1, 2008.