In 2009, the station was assigned to WWVA-FM 105.7, allowing it to circumvent the prohibition on airing original programming by having it simulcast on an HD Radio channel on WWVA.
It was almost immediately sold to Extreme Media Group, which is owned and run by one of the two people previously involved with Radio One.
Although the license transferred had not yet been FCC-approved, the translator was assigned per the consent decree to parent station WAMJ FM 107.5, owned by Radio One.
[4] In January 2010, the station applied for and was granted a construction permit to increase to 160 watts at 303 meters (994 ft), and relocate west to the WUPA TV 43 (69.1) tower in the Inman Park neighborhood of Atlanta.
It submitted an application for a license to cover the permit in early April 2010, and within a few days started transmitting WHTA FM 107.9, which is also carried on WAMJ's HD Radio channel 2.
On November 25, 2014, at 5 p.m., W275BK broke from the WPZE simulcast and flipped to the rapidly expanding classic hip hop format, branded as "Boom 102.9."
Overnight temperature inversions cause cooler air to settle in the Chattahoochee River valley, which then traps and directs the signal southwestward toward the metro area.