[4] Due to low advertising rates, in June 1995, the station changed to smooth jazz,[5] and would flip again to rhythmic oldies as "92.7 the Jam" on August 22, 1999.

[6] As a result of the decline of rhythmic oldies nationally, on April 2, 2001, WCCJ flipped to mainstream urban as Hot 92.7, with new call letters WCHH, taking on urban/hip hop station WPEG.

[7][8] It did well in the ratings at first, knocking heritage station WPEG down to 6th place in the market,[9] but later declined, so it was flipped to urban AC on January 21, 2004, as "Q92.7", along with a call letter change to WQNC.

[10][11] WBAV subsequently answered back by signing on as an affiliate for a new syndicated show hosted by Joyner's rival, Steve Harvey.

[12] In October 2009, WQNC rebranded as "My 92.7", changed to a more contemporary format, dropping the talk show hosts other than Joyner, and adding energetic music from such artists as Usher, Patti LaBelle and Whitney Houston.

Two weeks later, on September 13, WQNC began simulcasting sister WPZS and switched call letters with that station.