The station features news and talk in conjunction with a classic rock format.

Station personalities include Rod (Thorson) and Tom (Henson) in the morning, Clare Bennett middays and Jeremy Aitken (news director) afternoons.

[3] The station began broadcasting on November 16, 1947, and originally ran 250 watts during daytime hours only.

[10] By 2005, the station was completely airing a news-talk format branded the "Voice of the Valley".

[13] During this period, the station variety of local programming as well as nationally syndicated shows, such as Glenn Beck, Rush Limbaugh, Dave Ramsey, Dennis Miller, and Dr. Joy Browne.