WCGR (1550 AM, "100.1/104.5 The Lake") is a radio station broadcasting a soft classic rock format.

Legendary Miami radio personality Neil Rogers, who was born and grew up in nearby Rochester, is said to have been one of its early announcing staffers.

It changed calls to WLKA on June 15, 1997, while moving its WCGR callsign and programming to a full-time, 1000-watt companion facility on 1310 kHz.

[3] In 2008, WCGR added a simulcast on FM translator W283BF (104.5 MHz), allowing it to broadcast 24 hours a day on the FM band with a signal that covers the local Canandaigua, Victor and Farmington areas with a footprint comparable to the AM signal.

On July 23, 2008, WCGR changed the format of both AM 1550 and 104.5 FM from news/talk, as part of co-owned Finger Lakes News Radio, to oldies music.