WPDH

WPDH (101.5 FM) is a commercial radio station licensed to Poughkeepsie, New York, and serving the Hudson Valley and Catskills.

The main purpose of the station at the outset was to provide Muzak programming to area offices and stores via its subcarrier.

By day, WPDH simulcast the AM's middle of the road (MOR) format, with block programming airing between the AM's sign off and 10:00 p.m.

With the poor ratings playing country music, management saw a hole for an album-oriented rock (AOR) station in the Hudson Valley.

The format evolved through the 1980s as the station gradually tightened its playlist to the top selling albums of the day, and the last couple of decades of rock.

Rob Dyson sold the Crystal Radio Group to Aurora Communications in 2001 which, in turn was bought out by Cumulus Media in 2002.

Amid an extended drop in ratings, WPDH was relaunched as a mainstream rock station over Labor Day Weekend 2003.

Gary Cee, formerly of WLIR, was hired as program director, and the station stabilized at the top of the ratings in both Dutchess and Orange counties.

[7] Under Townsquare management, WPDH plays a large amount of classic rock with a few current and recent titles.