WRFD and sister station WTOH (98.9 FM) share studios on North High Street in the northwest portion of Columbus.

In 1967, it ended the classical format, becoming radio station WNCI, with the new call letters standing for parent company Nationwide Communications and Insurance.

On air personalities at that time included Chuck Brown, Rick Dolezal, Boyce Lancaster, Bill DeWeese, Ann Rae, Scott Saunders, and Steve Lineberry.

After an extensive morning and early afternoon schedule of talk and teaching programs, the balance of the broadcast day consisted of Contemporary Christian Music of the more inspirational type.

Featured artists included Keith Green, Sandi Patti, Michael Card, Harvest, Twila Paris, Steven Curtis Chapman, and many more.

Starting in the spring and summer of 1992, "The Bible Answer Man" with Hank Hannegraff was broadcast for the first time, pushing music programming to after 7:00 p.m. on weekdays.

By the late 90's, what little programming that remained on WRFD was Southern Gospel music which was heard only in the final hours of the long summer broadcast days, furnished by satellite delivery.

No music programming remains today, as internet streaming and an FM translator eliminates the issue of evening time blocks being available only for the spring and summer months.

WRFD carries programs from national religious leaders, including Greg Laurie, Chuck Swindoll, Jim Daly, John MacArthur, J. Vernon McGee, Joni Eareckson Tada and David Jeremiah.