The station is currently owned by Mid-West Family Broadcasting, and features programming from CBS News Radio, Genesis Communications Network, Premiere Networks, USA Radio Network, and Westwood One.

WIZM carries The Glenn Beck Program, Sean Hannity, The Rush Limbaugh Show, Dave Ramsey, Coast to Coast AM, and La Crosse Talk PM with Rick Solem.

WIZM was first licensed, with the sequentially assigned callsign WKBH, in August 1926 to the Callaway Music Company at 211 Main Street in La Crosse.

[3] In 1971 the station was purchased by Family Radio, Inc., and on July 14, 1971, the callsign was changed to WIZM.

This article about a radio station in Wisconsin is a stub.