At night, the station reduced power to 22 watts to avoid interference as 900 AM is a Mexican/Canadian Clear Channel Frequency reserved for XEW Mexico City and CKBI Prince Albert, Saskatchewan.
With its fate virtually sealed as a local-only station during the day, the 1970s saw even its nighttime listenership erode with the emergence of country music powerhouses like WQAM in Miami and WIRK in West Palm Beach.
However, due to popular demand R&B was eventually reintroduced in the late-night hours, as hosted by "Nat The Cat," who played a variety of R&B music until the early 80s.
Meanwhile, Belle Glade's lone FM frequency (93.5), purchased by Rivers' in 1965 and left dark for over a decade, was being prepared to assume the Country format.
Power was 10,000 watts broadcast from a 420 ft. tower, the maximum permitted due to its close proximity to an airport and overlap issues with similar frequencies in Vero Beach and Key Largo.
Rivers' plans to boost the signal of WSWN-FM to appeal to Hispanic audiences in Cuba were stymied due to the station's ineffective radiation pattern.
Michael Wach was a sales and administration specialist with Wall Street and Madison Avenue connections, who had served as vice president and general manager of WLNY-TV on Long Island and held executive positions with WPIX-TV in New York and Boston's WHDH-TV.
In 1998 Michael Wach sold his interest in Atlas News & Information Service to become vice president and general manager at WNYW/FOX 5-TV in New York, the Fox Network's flagship station.
WSWN remained a Gospel station, but WBGF eventually abandoned Jones and ABC Networks' in favor of a Mexican Regional format produced in-house.
Intended to service the ethnic sharecroppers of the Belle Glade area, where the demographic had long since shifted from primarily African American/Caribbean-based to Latin/Mexican-based, 93.5 WBGF became known as "Radio Lobo.
Official dates and technical info, along with supplemental history on "Nat the Cat" and “Radio Lobo” programming provided by Mark Tillery of Ocala, Florida).
[4] By May 19, 2017, ANCO Media Group purchased WBGF 93.5 and rebranded it as a dance rock format, "Revolution 93.5" creating a mini-South Florida radio network—mirroring a station the Keys, and two FM translators, one in Dade and one in Broward County.
[5] By November 2017, JVC Media co-founder Vic Canales, in a pair of deals worth a combined $751,111, sold his ownership position in the company.
The station brought back Sugar 900's multi award winning morning show host, Pastor Albert L. Polk IV a.k.a.
“Church Boy," with his 6 to 10 am weekday morning show and Gospel radio veteran Dawn Brady who first made her voice heard to Sugar 900 listeners in 2008.