Licensed to Winterville, North Carolina, United States, it serves the Greenville area.
Later in same month, a new gospel station "The Promise" 1570 and 97.9 FM was heard over the air.
On February 4, 2013 the Yolanda Adams morning was launched on the station airing weekdays from 6 am until 10 am.
The station is being managed by Bronson Williams, the creator of Promise 107.3 which aired on WBOB-FM (now WVRA) from July 2007 until January 2012.
On October 1, 2014 WECU changed their format to sports, with programming from ESPN Radio.