The station is licensed to serve Amery, Wisconsin, United States.
The station is owned by Sage Weil, through licensee Civic Media, Inc.[3] WLAK has an FM translator on the frequency of 107.5 MHz.
[4] On April 28, 2020, the then-WXCE changed its format to active rock, simulcasting WXNK 940 AM Shell Lake.
[7] In September 2022, WXCE returned on the air as a progressive talk format branded as "Lake Air Radio", operated by Civic Media under a time brokerage agreement; Civic Media was in the process of acquiring the station and its translator, along with two sister stations.
Effective January 29, 2023, the new owners changed the station's call sign to WLAK.