WALR-FM (104.1 MHz Kiss 104.1) is a commercial radio station licensed to Palmetto, Georgia and serving Metro Atlanta.

The studios are co-located with other Cox-owned radio stations and WSB-TV in Midtown Atlanta on West Peachtree Street.

It increased to 100,000 watts, using a tower taller than the Empire State Building, giving it coverage of much of the Atlanta radio market.

It began broadcasting Al Ham's syndicated "Music Of Your Life" adult standards format with call signs WJYF and WJYA-FM, a simulcast partner with WJYA (1080 AM).

[5] NewCity had a plan to pair two different FM stations surrounding Atlanta to create one facility covering the market.

The station signed back on the air on June 28, and began stunting with music played by local celebrities, including then-Atlanta mayor Andrew Young.

Finally, at 3 p.m. on June 30, WEKS switched back to country music as WYAI ("Y104"), simulcasting with WYAY FM (Y106.7) on the other side of Atlanta.

[8][9] Cox Enterprises, owner of WSB, WSB-FM, WSB-TV and two newspapers, entered into a local marketing agreement (LMA) with WJZF.

However, the Federal Communications Commission (FCC) denied the request when challenged by Jacor Broadcasting, even though Cox intended to make changes to the WJZF signal "to avoid cross-ownership conflicts.

(This new "Kiss" on 104.7 was a resurrection of the previous incarnation from WEKS mentioned above, although it only covered the eastern suburbs of the Atlanta market, from its Athens tower.

Also, the AM simulcast on what is now WIFN ceased shortly after the switch although it continued to carry the WALR call sign under a changed format for some time.

[17] In 2017, WALR-FM changed its city of license from LaGrange to Palmetto, Georgia, a suburban community about 15 miles southwest of downtown Atlanta.