The studios and offices are on Peachtree Street NE in Atlanta, in the WSB-TV and Radio Group Building.

During its early years, when few people had FM radio receivers, WSB-FM mostly simulcast the programming on WSB (AM).

That included dramas, comedies, news and sports from the NBC Red Network, as well as local shows.

As network programming moved from radio to television in the 1950s, WSB-AM-FM carried a full service, middle of the road format of popular music, news, sports and information.

In the 1960s, the Federal Communications Commission encouraged large market radio stations to provide separate programming on their FM outlets.

In 1985, WSB-FM sued its soft AC competitor WLTA-FM, owned by Susquehanna Broadcasting, which had begun calling itself "Warm 99".

Cox Broadcasting claimed trademark infringement, saying listeners would be confused with two Atlanta stations with similar formats using "99" as their dial position.

Another former beautiful music station, WPCH, made the transition to soft AC shortly after WSB-FM in the early 1980s.

For a year, the soft AC format and WLTM call letters were moved to the weaker frequency of 96.7.

On December 29, 2006, WSB-FM became the Atlanta affiliate for the nationally syndicated Delilah show (which was previously broadcast on 94.9 Lite FM/Peach 94.9).

On July 1, 2008, Steve McCoy and Vikki Locke joined WSB-FM as the morning hosts after 17 years at adult top 40 station WSTR "Star 94".

During the spring of 2011, WSB-FM shook up its on-air staff and format due to declining ratings.

All music before 1980 was dropped, more songs from the 2000s were added, and WSB-FM abandoned the longtime "Atlanta's Best Variety of Soft Rock" tagline.

On April 27, 2012, longtime WSB-FM afternoon DJ Kelly McCoy retired after 27 years in the same air shift, after joining the station in January 1985.