WATZ-FM (99.3 FM, "99.3 WATZ") is a radio station broadcasting a country music format.

WATZ signed-on the air in 1967, as an adult contemporary station at 93.5 FM, known for several years as "Z93."

In 1988, the format of WATZ-FM was changed to country and the frequency-signal moved to 99.3 so that the station could boost its power from 3,000 to 50,000 watts.

For the next several years, WATZ-FM simulcasted the long-time country music format of sister station WATZ AM.

All of its programming from 5:30 a.m. to 11 p.m. on weekdays, and during the day on weekends (except for syndicated shows such as Bob Kingsley's Country Top 40) is broadcast from the station’s studios in downtown Alpena.