[7] On May 15, 1923, the Federal Radio Commission expanded the broadcast band, and WBAP and WFAA moved to 476 meters (about 630 kHz).

[8] Another expansion moved WBAP to 600 kHz effective June 15, 1927,[9] and this frequency was shared with WOAI in San Antonio.

[11] On March 29, 1941, as a consequence of the North American Regional Broadcasting Agreement (NARBA), WBAP and WFAA moved one last time, to 820 kHz.

[13][14] On September 29, 1948, WBAP pioneered television service in Texas with the opening of the state's first video outlet, NBC-TV network affiliate WBAP-TV on channel 5.

Also around this time, the FCC began to scrutinize ownership of broadcast stations and print media in the same market with the tightening of its rules, which disallowed new radio and/or television combinations with newspapers while grandfathering existing instances.

However, Carter voluntarily ended the cross-ownership issue in January 1973, when it announced the sale of all its Fort Worth media interests.

Among those who attended were Baseball Hall-of-Famer Nolan Ryan and syndicated radio talk show host Sean Hannity.

Bennett added, "WBAP at 820 AM still covers 114 counties in the day and has been heard in up to 38 states at night and early morning before the sun comes up.

[21] WBAP's programming returned to FM on January 3, 2024, when the station began simulcasting on KLIF-FM 93.3, replacing the 1990s/2000s hits-formatted "Hot 93.3".

Weekdays begin with the WBAP Morning News anchored by Ernie Brown, Carla Marion and Hal Jay.

The Joe Pags Show, from Compass Media Networks, took over the late weekday evening time slot in February 2025.

Weekends include syndicated programs from Chris Plante, Rich Valdés and Ben Ferguson, along with shows on money, cars, home improvement, real estate, hunting and the outdoors.

Prior to Citadel's takeover of the station in August 2007, talk show host Mark Davis's program was a full three hours, (9 A.M. to Noon).

As a result, Rush Limbaugh, Sean Hannity and Mark Levin were all forced to air on a one-hour tape delay.

However, with Citadel's ownership of the station, Davis's show was both cut in length and shifted back by a half-hour, to carry the top-rated talkers live.