WBCA (Schenectady, New York)

In May 1940, the Federal Communications Commission (FCC) announced the establishment, effective January 1, 1941, of an FM radio band operating on 40 channels spanning 42–50 MHz.

[6] The person primarily responsible for the station's founding was Leonard L. Asch, who had an extensive background in marketing at General Electric.

Offers of programs from so-called 'borax' houses[8] and other opportunistic high-pressure merchandisers have been declined as tactfully as possible, in keeping with the high standards established for all Frequency Modulation broadcasting.

It is believed that the temporary loss of immediate revenue will be compensated by an increasing public recognition of the worthwhileness of those sponsors whose programs are acceptable."

"[12] Programming, spanning 16 hours per day, came from a variety of sources, including retransmission of over-the-air signals from FM stations in Paxton, Massachusetts, and Alpine, New Jersey.

The 'B' is for Harold E. Blodgett, Schenectady attorney; the 'C' represents James E. Cushing, leader in local business and civic affairs; and the 'A' is for Leonard L. Asch, formerly in charge of sales promotion methods in the merchandise department at General Electric Co.

[10] The 1941 review stated that "In some instances, far-sighted businessmen who spotted the future opportunities of FM asked to have contracts made on a two- or three-year basis", although "All such offers, naturally, were declined with thanks.

"[23] In the early 1950s continuing severe financial problems due to the slow acceptance of FM radio caused the number of stations in the United States to start to decline.