[2] WBMQ's weekday schedule was made up of mostly syndicated conservative talk shows from the co-owned Westwood One Network.
NBC-TV network affiliate WSAV-TV 3 supplied WBMQ with some local news and weather.
After the North American Regional Broadcasting Agreement (NARBA) took effect in 1941, the station moved to AM 1340.
WSAV was an NBC Red Network affiliate, carrying its schedule of dramas, comedies, news, sports, soap operas, game shows and big band broadcasts during the Golden Age of Radio.
WSAV began running at 5,000 watts around the clock, non-directional by day but using a directional antenna at night to protect other stations on the frequency.
WSAV had battled with rival radio station 900 WJIV for the last VHF TV license available in Savannah.
The station featured local hosts and at night carried syndicated shows from NBC Talknet.
Cumulus also acquired 93.1 WEAS-FM, 96.5 WJCL-FM, 900 WJLG and 102.1 WZAT, creating a six-station cluster.
[7] WBMQ's transmitter was damaged by a lightning storm in July 2020, taking the station silent; WJLG, which operated from the same site, would remain on the air at reduced power.