But because it broadcasts on AM 940, a clear channel frequency reserved for XEQ in Mexico City, WMAC reduces its power at night to 10,000 watts, and uses a directional five-tower array, concentrating the signal in Central Georgia.

[2] Much of WMAC's schedule is made up of nationally syndicated conservative talk radio shows, most of them from the co-owned Westwood One Network.

Weekdays begin with two information shows, America in the Morning and First Light, followed by Chris Plante, Mark Levin, Michael Savage and Red Eye Radio.

On weekends, WMAC carries tech expert Kim Komando and consumer advocate Clark Howard.

A group of Macon businessmen formed the Southeastern Broadcasting Company and leased the station in 1929, before buying it outright in 1935.

In 1941, with the enactment of the North American Regional Broadcasting Agreement (NARBA), WMAZ moved to its current 940 kHz, a better spot on the dial.

In the 1950s, as network programming moved from radio to TV, WMAZ-AM-FM switched to a full service middle of the road format of popular adult music, news and sports.

In the late 1950s, WMAZ-AM-FM-TV produced middle Georgia's first radio-television simulcast for the 24th Annual Bibb County Spelling Bee.

In the 1960 edition of Broadcasting Yearbook, an advertisement said 50,000 watt WMAZ is "the only station to cover completely the rich, 31-county Middle Georgia market".

The new owners changed AM 940's call sign to WMWR on August 23, (standing for Macon-Warner Robins), but a year later, the station was sold as part of a group purchase by U.S. Broadcasting.