When its companion station AM 1300 (now WIBQ) became WPFR on March 17, 1983, the call sign was changed to WPFR-FM with a Top 40/CHR format, as "Power 103".

Bomar Broadcasting purchased the license for 102.7 FM in 1992 and changed the call sign to WLEZ on April 1, 1992.

In September 1993, the station went back on the air with a beautiful music format after a new transmitter was constructed.

[5] The sale of WDWQ and sister station WBOW was consummated on October 26, 2012, at a purchase price of $1.3 million.

WDWQ switched to a classic hits format on December 26, 2017, and brought back the WBOW call letters.