The broadcast license is held by Heritage Christian Radio, Inc.[3] WBRI is one of the oldest Christian talk stations in the United States, starting the format in 1964.
[5] But because 1500 AM is a clear channel frequency reserved for Class A KSTP in St. Paul, Minnesota and WFED in Washington, D.C., WBRI must sign off at sunset to prevent interference.
Programming is heard around the clock on 250 watt FM translator W244DN at 96.7 MHz.
[1] In 1964, the station changed its call letters to WBRI and its format to Christian radio.
[6] Wilkins continued the Christian programming, using shows from its own network.