WYIC

On May 20, 1966, White River Radio Corporation applied to the Federal Communications Commission to build a new daytime-only station in Noblesville.

[5] The construction permit for the radio station was granted on November 14, 1969, after White River spun out the Mid-Indiana Broadcasters Corporation.

[4][2] Tower construction took place in August 1970,[6] but efforts were diverted to starting the TV station before WHYT debuted on November 1, 1971.

The next day, two men beat her in her home with a fireplace poker, demanding that she give them the address of WHYT's owner and telling her to stay out of the sale process "or else".

Family Life sued to block the sale until its purchase agreement, on which it claimed Hansen reneged by ultimately refusing to support the transaction, was dealt with in court.

[19] A new format of adult contemporary and easy listening music was adopted,[19] and the studios were relocated from the transmitter site north of town to a downtown location.

[20] The two also expanded in broadcasting by purchasing WNON in nearby Lebanon, Indiana,[21] which was sold off in 1985 to concentrate on an effort to seek a new FM construction permit in Noblesville.